Here’s some Social Media tips for Horse Photographers, or photographers of any style.
My new favorite tool for Social Media marketing that works great for artists and photographers is a website called Oh My Prints. This website offers the ability to use pre-configured photos with designer room decor and a space to add your photos to the wall. You can match up the room decor colors and style to your uploaded artwork and then download and use the entire photo for marketing. If I have a bit more time, I can then take that downloaded compilation photo in Adobe Photoshop and add a drop shadow and border to give it a bit of dimension. The shadow really makes it look like the entire photo was taken with the artwork in place. Over the years, I have offered this service to my clients: they can take a photo if their own living room and I will slip in my horse photo to show them how my art will look in their home. It’s a nice extra step to offer some of your collectors.
Another Social Media tip for photographers is a tool that I like to use is called Buffer.
The Buffer application allows you to queue up multiple posts and multiple accounts simultaneously. I have a business account and can queue up to 100 posts which will publish to Facebook, Twitter, Google + and Linked in. This tool allows me to save time and manage social media posts in one central location. Buffer also has a browser extension or plug-in that allows me to buffer items direct from other sites into my Buffer queue. This tool is a huge time saver!
One great social media marketing that everyone should have and works so well in so many aspects of my life is a partner that loves my artwork and supports my dreams to be an artist and assists daily with brainstorming new ideas for blogs, filling my buffer queue with posts and helping me stay motivated every day to do what I love!
Jody Miller is a professional photographer specializing in Horse Photography, Equine Photography, and Equestrian photography. Her work can be viewed online here in her gallery section, and she is also featured at these Arizona Galleries: Arts Prescott Gallery, Sedona’s Village Gallery , Easy Street Galleria in Carefree and Dragonfly Arts in Cottonwood